|Citibank Malaysia sincere christmas wishes|
How sad! Irreverent! Offensive! So materialist!
These are some of the first things that people might think upon reading that ad, especially those who have, or pretend they have, an entirely different idea of christmas. And yet, come to think of it, this is exactly what it is all about. Christmas, for big firms and retailers, is just an instrument to boost their sales. And the majority of their customers share the same opinion. Everybody knows it, and everybody acts accordingly. Why hiding behind a bunch of hypocritical expressions, thoughts, images and tunes then? This year Citibank decided to steer clear of all that, getting straight to the point. Maybe it was an unintentional excess of candor. We'll never find out. But if we only take notice of the actual effect, without questioning of anybody's motives, as far as I am concerned this is perfectly fine.
Merry shopping to you all then!
Re-read last year's Christmas poem here.