Having been a rather regular customer of AirAsia - since the beginning, when they were still using old planes and few people trusted them (“They are always late...they'll lose your luggage.” was the typical refrain people were singing in Malaysia) - I can say that their online booking procedure was fast, simple, transparent and fair, their prices among the cheapest and their brand one of the coolest. Well...not anymore. Going through just a few screens, filling a limited number of fields and clicking some buttons one could choose date, destination, number of passengers, one way or return, could select their favorite flight among the available options, enter their personal data, the credit card ones and that was it. As I said: fast, simple, transparent and fair. No free meal and no seat allocation, true, but their prices were dirt cheap, really unbeatable on some routes. This took by surprise the traditional carriers that lost large shares of the market while AirAsia, from a ...
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