How to fuck up a nice place - Koh Samui, Thailand

Beach party

My fingertips are itching. I need to write a couple of cynical posts, and the first one is going to be about the Thai island of Koh Samui: the perfect example of a heavenly place that have been fucked up in just a few years. 
I've been coming to Chaweng beach for about ten years. I remember well the impression I got the first time I got here: a beautiful bay with white sand, clear water and tropical vegetation. Lively at night: a few pubs with live music and screens for sport events, a couple of discos where you could spot a certain number of hookers but also a lot of "normal" customers, including Thais, and a few bars. The general atmosphere was still very simple, in line with the rural origins of the country: a lot of street food stalls, mototaxis that could take you anywhere for a small fee, songthaews - something in between a taxi and a bus - authentic local markets, nice people, some funny odd ones, smiles, coziness. I liked it a lot. I'm neither the no-electricity-faraway-island type of tourist nor the luxury resort one. Koh Samui was just the right mix.